Tips for Hosting a Successful Open House

20 September 2016
 Categories: Real Estate, Blog

Open houses are a great way to expand the potential buyer market for your home without having to invest time in multiple showings. If you've decided to host an open house yourself, your real-estate agent will probably have some advice to help you. Here are a few more tips to help you plan a successful open house.

Use the Web to Your Advantage

When you're looking to cast a wide net over potential buyers, the Internet is a great place to start. Use social media to your advantage. Join some communities online, schedule an event on the social-media platforms you frequent, and look into using a mailing-list service to send out an email notice.

Ask that your friends and family help you spread the word about the event. The more places you can post about it, including through online classified sites and other sources, the better your chances are of a good turnout.

Invest in the Services of a Printer

Create some flyers and large signs to put up in a large radius around your neighborhood. Putting up signs will allow you to capitalize on the impulse visitors. Those are the ones who are thinking about looking for a home but not actively pursuing it yet. These people are more likely to stop by when they see the sign than they are to seek the information out online.

Offer Refreshments

Provide a refreshment table at your open house. Include some lemonade, iced tea, or water as well as some pastries and simple snacks. This encourages people to linger and chat, looking around the house while they're at it. You may actually have a buyer who is on the fence about the property determine that they're interested in the home after hanging out for a little while.

Consider Working with a Lender and a Sales Agent

If possible, have a local lender send a representative to your home for the days of the open house. This allows prospective buyers to explore their financing opportunities while they're on-site, and this may increase the chances of securing an offer from a pre-approved buyer.

Having an additional sales agent onsite is a great way to provide support for the buyer. Many buyers want to work with a real-estate agent to help protect their interests and get more information about the property.

With these tips, you can host an open house that will draw as many people as possible and encourage buyers to seek financing options. Talk with your real-estate agent today about other services you might want to offer during the process. Contact a company like South Florida Property Team for more ideas.